Sway was founded in 2024 by Nick Sadler and Max Newson. 

Nick brings experience of running marketing campaigns for music and film creatives, and Max brings experience of directing and producing award winning TV shows and brand films for fashion clients and creating music videos.

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Max Newson

Experienced Director and Producer delivering top-tier TV for BBC, CH4, & Netflix and creating content for Sony and Lenovo. Also catering to high-end fashion clients such as King & Tuckfield and art galleries like Stephen Friedman Gallery.

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Nick Sadler

Nick Sadler, an executive producer honored with Oscar® and BAFTA awards, collaborates across film and music, including collaborations with Grammy Award-winning artist Skrillex.

We are a new content creation agency focused on making high-end, story-telling content that engages audiences and generates sales, leads and customers.  We blur the lines between content and commercials. We are Swayyy.

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